DIEU chosen as one of the strongest brands in Denmark - 2003

In December 2002 DIEU was chosen as one of the strongest brands in Denmark - a so called Superbrand - alongside companies like DaimlerCrysler, Miele and Hilton.

Superbrands Denmark - a subdivision of the world-wide organisation - is the organisation behind the award. A jury consisting of leading communication and branding experts from the Danish business community, have evaluated and chosen among several thousand brands in Denmark. They have gathered examples of the strongest brands in a newly released book "Superbrands business to business 2003".

What is a Superbrand?
To obtain status as a Superbrand, it is important that the company not only has high quality products, but that they also have an emotional impact on their client.

You cannot buy your way to a strong brand, you have to feel your way into it, you become part of the customer's everyday life, interests and values. By doing that, the relationship is based on trust and a great deal of loyalty can be established between the customer and the company. A superbrand speaks to the heart and is more than just products - it is a complete experience that keeps the customers coming back for more.